Alter Ego Be Blonde Pure Light Cream

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Cosmetic lightening cream ideal for all types of bleaching and lightening techniques for maximum levels of lift whilst protecting the hair. 

Cream formula lifts up to 7 levels, provides maximum control and easy to use with all lifting techniques.


  • All lifting techniques (streaks, sun-kissed effects, balayages, shatush and other blonding techniques)
  • Perfect for foil or free-hand lifting techniques
  • Can be used for De-coloring Technical Services 


  • Formulated to be used with Total Blonde Activator for full-head lightening
  • Creamy texture promotes improved adhesion to the hair structure and better transference of the active ingredients


Innovative formulation, boosted with eco-certified Inca Oil and Active Shine Complex 


Mix the required amount according to the chosen lifting technique 

  • 1: 1.5 gives a more compact consistency perfect for free-hand techniques
  • 1: 2 gives a more fluid consistency perfect for foil techniques
  • 1: 2 for full-head lightening