Alter Ego Be Blonde Pure Light Cream



Cosmetic lightening cream ideal for all types of bleaching and lightening techniques for maximum levels of lift whilst protecting the hair. 

Cream formula lifts up to 7 levels, provides maximum control and easy to use with all lifting techniques.

IDEAL FOR

  • All lifting techniques (streaks, sun-kissed effects, balayages, shatush and other blonding techniques)
  • Perfect for foil or free-hand lifting techniques
  • Can be used for De-coloring Technical Services 

PLUS

  • Formulated to be used with Total Blonde Activator for full-head lightening
  • Creamy texture promotes improved adhesion to the hair structure and better transference of the active ingredients

TECHNOLOGY

Innovative formulation, boosted with eco-certified Inca Oil and Active Shine Complex 
 

MIXING

Mix the required amount according to the chosen lifting technique 
 

  • 1: 1.5 gives a more compact consistency perfect for free-hand techniques
  • 1: 2 gives a more fluid consistency perfect for foil techniques
  • 1: 2 for full-head lightening