- Progressive and balanced toning action
- Neutralizes unwanted warm underlying tones
- Delicate formula with eco-certified Inca Oil & Active Shine Complex
- Zero ammonia for excellent scalp comfort and total respect of hair structure
- Outstanding longer lasting brilliance
ACTION
TONERS AVAILABLE
- PURE WHITE ICE-COLD effect, ideal for neutralizing underlying soft yellow tones, perfect for cool blondes
- PURE PLATINUM ASH-BLONDE effect, ideal for neutralizing underlying yellow-orange tones, perfect for steely blondes
- PURE CARAMEL CARAMEL-BLONDE effect, perfect for enhancing warm tones
- PURE CIPRIA PASTEL-BLONDE effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes
MIXING
1 + 2: 30 g of Pure Toner + 60 ml of Cream Co-Activator
The new pure toner must always be mixed with Cream co-activator 10 vol. (3%) in order to reach perfect synergy between the active ingredients and the cosmetic action.
SIZE
White 60 ml
Platinum 60 ml
Caramel 60 ml
Cipria Dusty Pink 60 ml