Fast Color 10 Copper

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The new innovative professional permanent colour by Alter Ego, Fast Color 10 offers 100% grey coverage in only 10 minutes!



White hair coverage up to 100%

No pigments overload

Extreme brightness

Delicate fragrance with floral note


Vegan Friendly

PPD and resorcinol free formula for the maximum respect of both the internal and external hair structure.


A formula enriched with the latest generation carrier substances able to accelerate the pigment penetration inside the hair,without creating overload, while guaranteeing brightness, uniform colors and absolute fidelity to the color result.



Its powerful antioxidant properties coming from the different parts of

the plant make it a great anti-aging component able to provide deep

hydration. It restructures and regenerates the fiber bringing extreme shine to the




A powerful invigorating and illuminating agent that adds softness

and silkiness to treated hair. It is able to slow down the formation of

doubles tips and to reinforce the fiber in depth.


In line with its sustainable choices, Alter Ego Italy has conceived and created

a product packaging that wants to be sensitive towards the environment.

Recycled, compostable and responsible materials accompanied by

an eye-catching graphic layout and a significant tactile perception.

recycled aluminum TUBES CAPS produced with the minimum

use of plastic FSC certified and compostable paper CASES


To ensure white hair coverage, amplify and embellish the hair natural tones while maintaining their chromatic balance. These nuances revive the natural hair color with an intense and deep expression.


Brown nuances, with games of cold shades.  Full and rich colors, with a balanced reflection to illuminate the hair in a very natural way.


Blond and golden reflections ideal for reviving the color of the hair and emphasize its brilliance, for a natural, intense and luminous flavor.


For those who love the coppery color, rich in shades.

Nuances that are characterized by enveloping and brilliant tones ideal to light up the hair with warm highlights.


Intense and vibrant nuances with a strong personality. Purple and red reflexes with a strong character to enhance the brilliance and chromatic creativity on the hair.