NEW: Gama iQ2

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NEW LAUNCH: Alter Ego Anti-red and Anti-orange

Shampoos and conditioners are formulated to eliminate red and copper tones from your client’s brown hair.


Dark Brown Hair

Use our anti-red
shampoo and conditioner which contains a green pigment to neutralize undesirable copper tones on coloured and natural dark brown hair.

It brings out the luminosity and intensity of dark brown hair for a cold and luminous effect.


Light Brown Hair

Neutralise unwanted copper tones from coloured and natural light brown hair with our anti-orange range.  The formula with blue pigment brings out the intensity of light brown hair, leaving it nourished, silky and luminous. 

In-Salon Training

We provide free in-salon training on any of our product ranges including our popular Alter Ego Technofruit Colour, Blondego blonde range and My Color.

Please contact us via email or phone 09066 27077 to let us know if you are interested in training for you and your staff.

Permanent Colour in only 10 Minutes!

Now more than ever, time is so important to both the salon professional and the client. Time is a fundamental value for achieving a quick and effective professional result.

Fast Color 10 ' is Alter Ego Italy's answer to this pressing need. A professional and permanent color that works in just 10 minutes, guaranteeing 100% coverage of white hair.

18 Nuances and 5 chromatic series: NATURAL, BROWN, GOLDEN, COPPER and RED, to intensify the tones, play with shades, enhance the brilliance or light up the colors with vibrant reflections.

The formulation of Fast Color 10 'is enriched with latest generation carrier substances capable of accelerating the penetration of the pigment inside the hair, guaranteeing absolute fidelity to the result and a uniform result. Mallow extract, with antioxidant properties, restructures and regenerates the fiber, bringing shine, while Orchid extract invigorates and softens the hair.

In line with the sustainability choices that distinguish us, Fast Color 10 'packaging is kind , made up of recycled aluminum tubes, caps produced with the least possible use of plastic and boxes made of compostable FSC certified paper.

26 Permanent color in 10 minutes

100% gray hair coverage Intensification of color tones

No pigment overload

Extreme brightness

Delicate fragrance with floral notes

With ammonia

Vegan Friendly

Eco-sustainable pack

Without PPD and Resorcin