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Alter Ego My Color

Are you struggling to achieve satisfactory grey coverage or colour vibrancy?  Are your clients unhappy with their colour fading between salon visits?  

Get the results you and your client wants with Alter Ego My Color

10 Benefits of Alter Ego My Color

Ammonia-free, PPD-free permanent hair color with a specific anti-age action dedicated to satisfying the ever growing requests for a more gentle and effective colour.


1. 100% grey cover

2. Protects the hair fibre

3. Elevated cosmetic action

4. Incredibly beautiful colours

5. True to chart

6. Infinite possibilities to inspire creative customized colouring services

7. Pleasant & delicate fragrance

8. Intense and brilliant colour directions

9. Reliable final colour results

10. High lifting power (up to 4 levels) maximum personalization

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In-Salon Training

We provide free in-salon training on any of our product ranges including our popular Alter Ego Technofruit Colour, Blondego blonde range and My Color.

Please click here to let us know if you are interested in training for you and your staff.