Alter Ego BlondEgo Pure HI LITE cream 150 ML

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Premium lifting hair cream

Lifting hair cream for cosmetically coloured hair. The "Crystal Clear" formula lifts up to 3 levels without modifying the tone character. Its gradual permanent lightening action works well on lengths and ends.

For professional use only.


In a non-metallic bowl mix PURE HI-LITE in the ratio 1:2 with Cream Coactivator at 30-40 vol. (e.g. 30 ml of PURE HI-LITE + 60 ml of Cream Coactivator) to reach a creamy mix.

Application on coloured hair: on unwashed hair, apply along lengths and ends. All lifting techniques can be used, foil and thermal wraps, and depending on the desired result leave to process for a maximum of 50 minutes. Rinse off well. Level 4 is the recommended starting level. Do not apply to the scalp.

Rinsing: after processing, do not lather the lifting cream, rinse off well. Choose the most suitable cleanser for the hair structure to remove any hair color residue. Complete with specific treatment.

Hair colorants can cause severe allergic reactions. Please read and follow the instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp;
- you have ever experienced any reaction after colouring your hair;
- you have experienced a reaction to a temporary "black henna" tattoo in the past.
Wear suitable gloves. Avoid contact with the eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Keep out of reach of children. We recommend carrying out a preliminary sensitivity test. External use. Contains: Ammonia.